No matter what kind of business you’re running, promoting it is an absolute must. In the last few years, websites and social media have started to play a crucial role in marketing. However, this doesn’t mean that offline marketing channels aren’t effective anymore. In fact, there are some that can be helpful just as much online channels can be. That’s why we made a list of 5 highly effective ways to promote your business offline.
Handing Out Business Cards
Every business out there needs to maintain a professional look. And one of the best ways to do so is to design perfect business cards for your business. These need to contain all the important information about your business, such as your address, phone number and website. What’s so great about business cards is that they’re pretty easy to design and cheap to print. Just make sure you keep a dozen of them in your pocket no matter where you’re going. Handing out your business cards on business events can be quite effective, especially if you’re running a B2B business. Another great idea is to pin your business cards to public bulletin boards near you.
Branding your Vehicle
Another great way to promote your business offline is to turn your vehicle into a real moveable billboard. All you have to do is apply a sticker to your vehicle and you’ll be guaranteed to generate plenty of views every time you’re on the road. According to some reports, a vehicle sticker can help you generate 30,000-80,000 views on a daily basis. And there’s no need to say that these are the numbers you should be chasing when it comes to offline marketing. On top of this, if you ever end up being stuck in traffic, you’ll be promoting your business until the roads are clear. Just like with business cards, branding your vehicle is pretty easy and cost-effective.
Offer Promotional Products
There’s no need to say that people enjoy getting stuff for free. And we’re not only talking about your products/services but basically anything for you company’s logo on it. Promotional products have the power to turn a one-time buyer into a real fan of your brand, which is exactly what your business should be aiming at. There are loads of different promotional items you can give out to your customers. For example, you can come up with a t-shirt design your customers are going to love. Another good idea is to have experts help you design a custom umbrella for your business. A USB flash drive with your company’s logo on it is also guaranteed to do the trick.
Place Ads in Newspaper
Newspaper ads are no longer as potent as they used to be, but they’re still a great way to promote your business. A lot of companies no longer place ads in newspaper, which means this marketing channel has become quite cheap, which is exactly what small businesses are looking for. And being low-cost, newspaper ads are almost guaranteed to give positive ROI. Moreover, these can be pretty effective if you’re running a local business and your target audience is local community. Just make sure you know which newspaper to turn to in order to generate the most views. Newspaper ads can also help you promote your digital presence, by reminding the readers that you’re on social media as well.
Create Radio Ads
Just think of all the people driving to work every day – if just a small portion of them hears your radio commercial, it’s going to pay off. That said, you’ll definitely want to think about creating radio ads for your business. Just don’t forget that your radio ads need to be powerful if you want people who hear it to be interested in buying from you. This is why you’ll want to put a lot of effort into creating your radio commercials. No matter what you’re selling, they need to include a call-to-action (CTA) in order to be effective. On top of this, finding the right person to record your radio commercials for you is also an absolute must.
With these 5 offline marketing ideas in mind, attracting more people to your business should be a real piece of cake. Combine these with a good online marketing strategy and there will be nothing stopping your business from conquering the market.