Rising competition has led to shrinking profit margins for every business in this world. There are many other players selling the same products and services as you do. So even if you do not like it, you have to spend your time and efforts on marketing in order to boost your business. The best part is that marketing is fun and there are a thousand different techniques you can apply to increase sales and grow your business. However, not all marketing techniques may suit your business. Knowing the right marketing strategy can do miracles for you.
The latest trend of selling your products and services is of course engaging with your target market online. In recent years, many social networking websites have sprouted up. Millions of users spend hours on these social networking sites. It is therefore virtually impossible for you to underestimate the power of the social media as a tool to promote your business.
Take for example a photo and video sharing social networking site Instagram. The site allows its users to edit and post pictures to major social networking sites with ease. Its users are called as Instagrammers. Facebook bought it recently for a billion dollars. Recently, Instagram bosses announced that it has more than 150 million active users online each month.
The site can easily be used as a marketing platform for your product or services. You can have access to a huge market there. You can convert the users to potential customers. May be some of your loyal customers are members of the site. You can hold contests on it. Ask your loyal customers to click a photograph or take a video with your product and then publish to Facebook, Tumblr, Flickr, etc. in just a few clicks. A good number of Instagram likes to your photos and videos will spread the word for you. As they say a picture is worth a thousand words, this technique will work for you. You can inspire people through your photos and make them your customers. You can showcase your customers and make them feel proud of choosing you over other market players. The best part of social media marketing is that it does not burn your pocket if the investment is done wisely.
The most important part of any business is its client base. No business can survive if they are neglected. Your business may be big or small, but your business will never grow if you do not involve your customers. Times have changed and more and more businesses are gearing up to the change. The key is adaptation. You need to have an online presence or you are losing your potential clientele.
You have to be reachable to people and create an active community online. Let them talk about your product/service, arrange contests for them. Reach out to their concerns and complaints. Have a friendly approach towards them. Slowly but gradually make a loyal fan base for your company. Social media can really do wonders for you. If you devise a proper strategy and work on it you will surely boost your business with these latest marketing techniques.