Getting your business noticed is an important part of becoming a success story. But advertising doesn’t come cheap, even when you are just trying to reach for a small local audience.
So what can your small business do to get noticed locally?
Here are some simple tips to help you out.
Getting your business mentioned in the newspaper or the local radio doesn’t only require you to purchase an ad spot. You can also create something newsworthy to get people talking.
Organising a small event in the local community is a really good way of getting your business noticed. Naturally, it will require you to spend some money but you can usually get it all back from the publicity.
You could also have a small stall at the event where people can sign up and purchase your products. There are plenty of good ways to organise an event without it costing a fortune. You can find tips for doing it at Weemss website, for example.
You can also get your business more known in the local community if you start partnering with other local businesses. It doesn’t mean that you need to merge but it can mean that you save a lot of money by teaming up.
For instance, organising the above event is going to be a lot cheaper if there are two or three businesses doing it. The customer base of these other businesses can also hear about your business if you team up with them.
So keep your options open and contact companies near you and offer them this opportunity.
Whether you are selling your products and service globally or just in the local community the best way to get more people interested is by getting your customers to recommend you. So remember to encourage your existing customers to talk about you in social media and to review your products online and in the local newspaper.
This is a good way of getting your message heard. People also tend to trust the people close to them so they might be more likely to buy when someone is recommending the business.
It is a really good idea to start focusing on local SEO in your internet marketing strategy. It is a really simple way of guaranteeing that people in your local community hear about your business when they are browsing the web.
The best ways for local SEO is to start by optimising different profiles, such as Google maps. Creating good profile in platforms like this is a sure way of tapping into the local buying power.
Make sure you also include local pointers on your website. Mentioning your full address on every single webpage you have is a good way to start. Tagging local images and linking to local events is another clever way of improving your website. It will ensure that when people near you are looking for a new business they will be able to find you.
License: Creative Commons
Paul Hemsley is really passionate about marketing and he is always looking for new ways to get businesses more noticed in the local community. He is really into cooking as well and loves to try new ingredients.