Fundraisers are important for generating the revenue needed to finance certain activities or raise money for a specific cause, but they also create perfect marketing opportunities. The key is to take advantage of them. There are several very easy ways to market yourself without being pushy at a fundraiser, and here are some of the best.
Keeping a stack of business cards in clear view of everyone that stops by your table at a fundraiser is a quiet and unobtrusive way to market. Anyone can pick one up and continue on their way, and you can sit back and watch the marketing do itself. You can also print pamphlets that outline your company’s mission statement and detail exactly what the donations will go to. This gives people a concrete understanding of how their money will be spent.
Many groups, such as little league sports teams, will have their names imprinted on promotional water bottles that they sell. Not only does this increase revenue, but it means that each person that buys one walks away with the name of your company in the forefront of their minds. Examples of highly effective promotional products like these are the bottles found at https://www.halo.com/custom-personalized-drinkware.aspx – all the drinkware here can be purchase at attractive price points and imprinted with your group’s name and contact details.
Another option similar to the water bottles is branded towels, especially if the fundraiser involves water sports of any kind. People can reuse towels over and over again, making them items with long-lasting value. In addition to looking very professional, promotional products like these cause the name and company they represent to stick in the mind of the consumer. When it comes to advertising, awareness is key. You can find examples of promotional products like these at https://www.halo.com/custom-personalized-towels/custom-personalized-golf-towels.aspx.
Everyone enjoys free gifts, and giving away custom pencils and logo pens it is a great way to incur people’s favor while subtly advertising your cause. People lose pens all the time, so they always pick up free ones where they can. Having a cup labeled “take one” at your table will attract many people to hear about the fundraiser and also allow you to market.
Placing a large flyer or poster in front of your table advertising your company will help. Make sure the poster is eye-catching, with bright colors and images that draw the focus toward your message.
When someone donates to the fundraiser, take down their name and address, and send them a thank-you card afterward. This will keep your company in their mind and leave a good impression. This also allows you to develop a guest list for future fundraisers.
Marketing is all about being present and raising awareness. Each time you appear in front of someone, you come one step closer to being memorable. Make the right impression.