Public Relations Radio Monitoring

September 16th, 2013 | by RobertF
Public Relations Radio Monitoring

If you are reading this, you have already understood how effectively an Internet search engine can access specific information based on a keyword or phrase. If you have a particular target in mind, it will likely be among the list of possible links the search engine provides. The more generic your keyword, the greater the list will be.

But even this has proven to be a tremendous time-saver over a manual search for information. But one of the problems with the typical Internet search engine is that unless your keyword/phrase is very specific, it will combine an intermingled list of both text and audio/video files. You must scroll through them.

What if your search involves just radio monitoring for specific information? As an experiment, the following search string was entered in a search engine. It involved a very specific event: the results of the 2013 New York City primary election. The search string entered was “radio monitoring + new York city 2013 primary election.” Results were obtained in 0.19 seconds and referenced over 50 million results. The first eight listings offered text results; the ninth offered the first radio station website, but reaching an audio clip from the station regarding the event required an additional two clicks.

Why was it necessary to wade through superfluous information to reach the target when the search string targeted a specific media and event? Part of the answer lays in the way search engines rate specific websites. In this instance, rating supersedes search string data, which may be meaningful to the other listings in terms of who gets top billing, but it defeats the searcher’s purposes.

But what if you could target radio monitoring and search results would offer just radio (audio) clips?

It is understandable that general purpose Internet search engines maintain a presumption of expected search results by ranking; it is, itself, the result of the ranked volume of user interest to specific sites in order of preference.

However, for PR purposes, this mode of search is defeating.

Public Relations Radio Monitoring

Fortunately, technology and human innovation have paired to appropriately answer the above question: we can now search for media content of a specific vein, such as radio, but also television and Internet, to find specific audio, video and combined content (but not also text) based on a search string. However, the search string is based on audio input, just like a search engine is employed using text entry.

The best audio search engines offer content for radio and television in all U.S. broadcast markets (there are 210 U.S. markets), plus Europe and Asia, and more. That is all audio media, 24/7.

To further enhance the technology, it is feasible to perform the search not only from desktops, but also from mobile devices: smart phones, tablets and laptops.

To do this requires substantial and scalable server capacity, but it has been done and is available to employ typically by subscription to the service. This is not a specific product promotion, so no specific radio monitoring service will be mentioned, but doing a search for radio monitoring will return several results for the choosing.