If you want your business to succeed, you simply have to invest in marketing. Even though there are plenty of traditional marketing channels, it seems like more and more companies are turning to the web in order to bring their products or services closer to their customers. What’s so great about digital advertising is that it’s more subtle and more affordable than traditional advertising. But how do you know when’s the right time to invest in a digital advertising strategy? Here are 5 signs that can tell you this is the right move for your business.
You don’t know your audience
Traditional marketing can help you get your product or service out there but it’s not anywhere nearly as personal as digital marketing is. Therefore, a lack of knowledge about your customers is one of the surefire signs your business is in need of a digital advertising strategy. However, you’ll first need to make sure you know exactly who your target audience is. Only that way will you be able to figure out which online channels you’ll need to include in your digital advertising strategy. For example, if your target audience are mostly teenagers, using social media platforms such as Instagram is an absolute must.
Your search engine rankings are low
There’s no need to say that search engine optimization (SEO) is a huge thing today. If your website doesn’t show up on the first page of Google search results, chances are you’re missing out on a large number of customers. Just take a look at it this way – the first page of Google Search Results gets 91.5% of all search traffic while the top position scores 33%. If you do decide to make SEO a part of your digital advertising campaign, you’ll first need to make sure you learn all about it. This means you’ll need to figure out how to choose keywords for your business and come up with quality content.
You don’t have any videos
The use of video in marketing is on the rise and if there are no videos promoting your company on the web, you simply have to think about investing in a digital marketing strategy. Just think of it this way – YouTube is now the second largest search engine out there and more and more people want to see a video about a company before they decide whether to purchase something or not. Luckily, video-making is something you can outsource to experts from overseas. For example, you can turn to platforms like 2Easy that will make sure you connect with some of the best video-making specialists from Hong Kong.
Your website isn’t mobile-friendly
We’re all using mobile devices on a daily basis and it’s safe to say these little things have become an extension of ourselves. This means more and more people are searching the web using smartphones and tablets. So, if your website isn’t optimized for mobile devices, a lot of web users will leave even before they get a chance to see what you have to offer. Optimizing for mobile devices is an important part of every digital advertising strategy and you’ll definitely want to give it a go. Just make sure you find good web designers who’ll get the job done for you.
You don’t have a strong online presence
This one may be a little bit obvious but it sure needs to find its place on this list. If you type your company’s name into a search engine and you get nothing, you’ll need to start investing in a digital advertising strategy as soon as possible. This is the case because companies with a weak online presence are always at risk of their employees turning to their competition with more visibility on the web. Modern-day consumers want to find all the information online and offering them that info is what your digital marketing strategy should aim at. This includes a website and social media pages where your customers will be able to browse products or services you offer.
If you spot any of these 5 signs, chances are your business craves a good digital advertising strategy. This means it’s time for you to start thinking about ways to approach your audience digitally or turn to marketing experts who’ll be able to design your strategy for you.