Marketing with your Facebook page to mobile phone users is a great way to expand your audience and gain new customers for your business. These Facebook mobile marketing tips will help your business stay visible for a large mobile audience.
Test your Mobile Results
The most important thing you can do to make sure your Facebook mobile marketing efforts are going to work is test them yourself. Check out how your Facebook mobile page looks on both smart-phones and older phones that support Facebook. If you have Facebook apps available, check them in multiple mobile operating systems to make sure they work.
Send Targeted Posts
Target mobile users specifically by using the Sponsored Story option to get a post into your business’s mobile feed without paying too much. Pick the mobile only option to avoid sending the post to desktop users. You’ll save money by skipping desktops while making sure your post shows up in the news feed of the mobile users you are targeting.
Think Mobile
Mobile Facebook and desktop Facebook display things in different ways. Make sure you think about how your posts will look on mobile devices when you have something you want to put up. If you have a chance, look over your posts through both interfaces as soon as you can to make sure you’re giving mobile users an attention giving experience.
Use your QR Code
Encourage people who see information or ads about you in the real world to find out more using their phone. Post your QR code on any real printed material and small signs you have and use it to direct people to your mobile Facebook results. You’ll get a chance to target mobile customers who are already interested in what you offer.
Keep your Business Information Current
Facebook uses a variety of tools to help people find local businesses. Improve your mobile marketing results by making sure your business profile is as full, up to date and interesting as possible. Being found through mobile search is a great way to bring in mobile customers in your business area for free.
Try different Ad Types
Facebook offers both traditional sidebar ads and native ads that display in content. Take a look at the return for each style of ad and push whatever works best for you. Every business is different, and you’ll get the best experience from Facebook’s mobile marketing options by taking some time to see what effort gets the best results.
These simple mobile marketing tips can help your business use Facebook to draw in new clients. Talk to a mobile marketing consultant for more ideas on making Facebook work for you.