Today, a company has to have a website. Okay, there are some exemptions to the rule, but they are very rare and in most cases, even in such situations, they would probably benefit from being present online. For others, not being online is pretty much corporate suicide.
Why your Company needs a Website?
There are innumerable reasons as to why your company needs a website and we will mention only a few here. For one, there are so many people researching their options online before they make a decision that you simply cannot write them off. You need these customers/clients. When your company has a website, it is also a great marketing tool, as you can spread the word about your business to people who would otherwise never hear of your company. Also, companies that do not have websites these days seem like they are hiding something. Really.
Why So Many Traps?
This article was envisioned as a way of warning company owners and managers from allowing their websites to hurt their company instead of benefiting it and we soon realized there are so many mistakes that could be made. The simplest answer is that company websites are a very sensitive area and that they need to be handled with extra care. Today, we’ll try and shed light on most of the most dangerous traps among them.
Too Slow
One of the first things you need to ensure when your company website is in question is that it is not too slow. While broadband internet connections have become a standard in some parts of the world, you still need to be careful about the load times of your website. In order to speed up your website, you will need to do a whole bunch of stuff, including finding the right hosting. If you get latest HostMonster coupon codes, you will be able to afford great hosting at affordable prices. The next speeding up advice we have for you continues in the next paragraph.
Keep it simple
Another way to speed up your website is to keep it simple, meaning using a sleek design that will not be too crowded and packed with all kinds of elements that will ruin people’s experience instead of enhancing it. However, keeping your company website simple is not just because you want it to be fast. It is also because a company website is supposed to be serious and corporate-like. In order for your company to come across as professional, you will want to put out a simple website that is clearly about business.
Making it Mobile-Friendly
Five years ago, we would tell you that the only thing you need to ensure about your company website is that you have one. Today, however, it simply HAS to be mobile-friendly or otherwise you might as well not have it. No, really. So many people visit company websites on their mobile devices that it has become absolutely essential that your company website works on smartphones and other similar devices. Keep in mind, however, that we are not only talking being able to access it on your smartphone. It needs to be 100% usable on a mobile device.
Featuring a Blog
If you really want to make the most out of your company website, we would also advise that you feature a blog, and for a number of reasons. For one, it lets you share your views with your customers and potential customers, showing them what you are all about. It can also make you an influencer, meaning that people will come to you for your opinions on all matters that have to do with your industry. This, plus guest blogging can get you the exposure that you would have to pay huge sums of money to get any other way.
In short, keep it fast, keep it simple, do some blogging and make sure people can access it on their mobile devices. Failure to do any of these and you will be wasting your money, if not even hurting your company.