There are many different video genres available to use. Music video production is the one that provides the most opportunity for creative licence. The main purpose is for promoting the song and band. Other than that, the more innovative and creative it is, the better – this really is a curse as well as a blessing!
One can easily get overly excited and carried away, which can result in you running out of money and time. However, you could hire a music video production company in London instead.
Here are seven music video production tips to help ensure you remain on track during the entire process. This way, you won’t wind up with a broken dream and film that is half-finished.
Your budget is one of the most important factors.
For the most part, it won’t matter what your budget is. You can do quite a bit for a small amount of money these days. However, it is very important to know the upper limit to ensure that you don’t over spend. Most people have a very tight budget, so the more planning that you can do ahead of time, the sooner you can begin shooting and the less expensive it will be.
Do plenty of research ahead of time.
Become familiar with how a music video is produced. The internet can provide you with lots of resources. This will help you know what is possible and what you can expect. When looking for the best music video production firm to hire, keep in mind that general experience with videography doesn’t mean that the company has the expertise and experience to make quality music videos. You need to find out if the firm has specific and relevant experience in making music videos.
Be clear on what your vision is.
If you go to a music video production firm with nothing but a blank slate, they will be able to produce a video for you. However, the more clear you are about what you want and what direction you want to go in, the easier it will be for you to not only stay within your budget but also get a video that you will be very pleased with.
Bear in mind, for example, that you may need someone familiar with event video production techniques, as many music videos have a “live music” feel to them. Of course, you will also want to be open to input you receive from the experts and incorporate their creative ideas into the mix.
Make sure you understand how costs can add up.
If you plan to shoot from multiple locations, for example, there will be costs involved to move equipment. How many cameramen are you going to need? How long will need them for? What about lighting? Will there need to be a lot of editing done? There will be extra costs if you want to have text and graphics added to the final video. The more expertise, manpower and time that you need, the more expensive the video production costs will be.
Make sure to get several quotes from different experienced music video production firms.
If all of them provide you with quotes that are three times more than what your budget allows for, you will need to rethink what you are planning. You will either need to be willing to compromise or begin again.
Once you have selected a company to hire, the key to having a successful working relationship with your music video production firm is good communication during the entire process. Be sure to choose a company that has a good understanding of your vision. These are people that you will need to closely work with. Your approaches will be very different if you aren’t on the same page. From the very beginning, you need to start building trust. However, trust doesn’t mean you should be naive. As soon as you possibly can, get a contract worked out.
Have more than one plan.
Back up plans are important, if you have an outdoor location what happens if it starts raining when you are trying to shoot the video? Make sure that the music video production firm that you are working with has contingency plans ready in the event there is equipment failure. Always assume that things could go wrong and be prepared.
The internet provides equal opportunity.
There is a multitude of opportunities and possibilities available for artists to take advantage of. These days, people discover their own music. They share their favorite songs with their friends. Fans are hungry to get their hands on more content. If your music video production is good, it promotes itself. Good planning is the key for success.
Citations:
- More to consider when looking at video production
- Legal advice on using music for video production of any kind
Featured images:
License: Creative Commons
License: Image author owned
Amy Rice writes for tech-tv.co.uk based in London. When not writing, she enjoys spending time with her daughter, lifting free weights at the gym, walking and gardening.