The world wide web and the presence of numerous social media sites (Facebook, Twitter, Instagram, LinkedIn, YouTube, etc.) without no doubt puts the reputation of any business in good standing online. Most companies hire social media consulting experts to maximize the benefits of social media in their favor. If you are passionate about interacting with your clients, updating them with the latest news and innovations of your product, making videos, infographics, social media pages for your brand, product or services you can successfully earn your online image, gain more customers, and increase your sales profit.
Here are five proven ways on how being well versed in social media education can help push your campaign and promote awareness about your site and your business.
1. Create a social media account/page specifically for your business.
Because of the wide network that Facebook, Twitter, etc. have, each time a follower likes your page; this activity is shared on their walls and appears on their news feed. This creates a domino effect as soon enough their other friends will then follow their activity gaining more likes and followers who can see and share your business page.
2. Pay and advertise in social media.
If you pay and use facebook advertising, your ad will be visible in the news feed of every Facebook user. This creates awareness about your business and the opportunity to visit and learn what brand you promote and what campaigns or promotions you have paid to advertise for. If you get people to become interested in knowing your brand, this equates to increase in sales and profit for your business’ advantage.
3. Constantly update your page with the latest promo deals and information.
If you don’t run out of deals, promotional gimmicks, update your account on a regular basis, this gives an impression of how sincere, diligent and dedicated you are and how you want your customers to know the latest news and happenings on your page. In turn, this will also encourage them to check your page on a regular basis; you also help build the loyalty and patronage of your possible and regular customers in the process.
4. Provide a clear image of what your business is all about.
Make your page visually appealing, fill it with color and well thought out images that match with your content. Most social media fans are enticed by a fancy page that contains beautiful pictures, videos, and a wide range of information about who and what the company is all about. Making a proper identity for your brand or letting your followers who is the face behind the product shows that you can be trusted to have a long time business transaction with.
5. Interact with your online followers and audience.
Try to picture your page as a store where you display all your products, benefits, discounts, and all the necessary information. Everyone who makes comments, shares your page or like your posts are your clients or possible customers. Read their feedback and reply to them as much as you can, this way they know they are being heard and attended to like a customer who walks into a store and asks about how good the product or brand is. Giving them attention and response is like showing you care about their needs and legitimate concerns regarding the factual information you post on your own page.
Marcus Ho is a highly sought-after Social Media Strategist who specializes in revenue-driven campaigns on social media for businesses. Well known for his cutting-edge, fresh insights and proven strategies, Marcus has successfully helped over 200 corporations and SMEs to rake in hundreds of thousands within very short periods of time.
Some of his clients include:
Qatar Airways, 3M, PernodRicard, DassaultSystèmes, FreshKon, Home-Fix, Scanteak and Singapore Management University. Most recently, his campaigns have also won internationally acclaimed awards such as Smitty’sTravel+Leisure.