A successful brochure tells people clearly what your business means, what it does, and why they should care about you. On the other hand, a badly designed brochure will only serve to turn people away from your brand.
This is why it is important to design a great brochure for clients, customers and other interested parties to take away with them. A good brochure will educate your audience, give your brand extra credibility, and make your company more authoritative. Here are some top tips for designing a brochure that gets you noticed for all the right reasons.
Know Your Purpose
What – exactly – is your brochure for? Is it to advertise a free gift? To promote an event? To give details of your company structure? Why are you designing a brochure – is it for information, as a means of promoting products, or a way of advertising? You need a firm purpose for your brochure and you need to keep this purpose in mind as you design.
Know Your Audience
You also need to know who will be reading your brochure. Know your target market and you can tailor the brochure design and brochure printing to their interests. Think about what they need and how you are going to give them the information they are asking for.
Be Creative and Unique
When it comes to brochure printing, you don’t need to be boring. Brochures can be highly creative. You can make a real impression with a brochure, even when everything seems to be digital these days. In fact, this is the prime time to stand out with a printed product that really looks great, and solves people’s problems. You also want people to be able to immediately link your creativity with your company, so make your logo or your company name clearly visible.
Sometimes amateur designers go haywire with fonts in the belief that a lot of different fonts makes a better brochure. It can be off-putting for people to see a brochure that is packed with all kinds of detail. And it takes away from the general message you are putting out in your brochure printing project.
Be Clear and Straightforward
You’re not writing a novel, you are creating a brochure. It should be short, simple, and clear. The text should be kept to what is strictly necessary in order to prevent readers getting bored or simply skimming over the text. Make sure that you do not dilute your point by filling the brochure with too much information.