No one goes into business hoping that it’ll tank. However, approximately 49% of small business owners don’t know what’s going on with their marketing strategies. It’s a good idea to make sure that your business is sustainable and profitable. To get the best return on your investment, there are a few marketing tactics you’ll want to employ. Take advantage of these ideas and watch your company go far.
When it comes to social media tactics, influencer marketing is one of the most powerful brand strategies you can use. Take a look at some of the major influencers online and look for one that aligns well with your product. Influencers normally have tens of thousands of followers (at the very least). So, one strategically placed ad or partnership with one of these influencers will easily lead to a few thousand in sales. Influencer marketing also involves connecting with influential people, investors and companies. This is why businesses like ASEA use Crunchbase and other business social media sites.
Search engine optimization (SEO) strategies are a long game. You’ll have to be in it for the long haul to see success with SEO, but the ROI is well worth it. Ideally, most businesses want to come up in organic searches on Google. This type of organic search is most beneficial because it leads to a consistent flow of traffic and new customers. Allow Google to do the heavy lifting for you. Just be consistent with producing quality content and make sure the content is SEO-friendly and targeted well. Do this consistently and the ROI will be grand over a period of time.
Targeted Facebook Ads
For many people, the mere thought of getting on Facebook is enough for them to squirm. Many people look at Facebook Ads and just see them as an easy way to waste money. However, Facebook ads are great because you can customize and target them to whom you want your specific audience to be. If you’re not confident in your ability to create a great Facebook Ad, take a course or two. Hire a professional who is well-versed in how to run a successful Facebook Ad campaign. You’ll find that Facebook Ads can be really cost-effective and very lucrative in regards to sales for your business.
In 2017, it’s clear this is the digital age. Most people own smartphones and tablets. They’re connected to Wi-Fi at all times and are glued to their phones. If they’re glued to their phones, this means they have direct access to their email inbox. If a potential customer gives you their email address and says that you can pitch them whatever you have to offer, this is one of the most effective ways to build a customer base and get consistent sales in your business. This is primarily true because a person’s inbox is usually pretty sacred. They don’t give out their real email address to anybody. As long as you develop a relationship through the email marketing portals, you’ll gain some pretty great and responsive prospects. When you launch a product, launch it to your list first. Once it’s launched to the public, you’ll already have a good amount of sales from your own tribe. To continue to build your tribe via email marketing, make sure that you share valuable content that’ll keep them engaged. With the hundreds of emails most people get every day, you’re working against some competition. As long as you become intentional and consistent, you’ll be fine.
These four marketing tactics will take any small business far. Make sure to create systems so that most of these processes can run on autopilot. Tweak as you go along and readjust if things are turning out the way you’d want them to. Be flexible and anticipate a great ROI for your company.