If you want your website to be a complete success – meaning it has the right amount of traffic, the right amount of leads, and so on – it doesn’t take a genius to understand how Google AdWords can be the boost you need. Google AdWords has made waves since it first arrived, and it continues to be utilised by a lot of companies today which are aiming to get ultimate exposure and profit. Whilst there may be an array of marketing strategies which can help your website gets leads and boost sales, Google AdWords stands out from the crowd. Here’s how your business website can really get a boost from Google AdWords.
A good and accurate measurement of your company website’s performance
By using Google AdWords, you can more efficiently measure the performance of your company as well as refine and review the performance of your account. Closer monitoring of keywords and ads is also made easier by Google AdWords, and you can keep better track of what is happening to your account whenever and wherever. The platform helps you by offering key metrics used for evaluating and tracking progress, such as impressions, CPC, clicks, and so on.
More specifically, with Google AdWords, you can know which customers have clicked on or checked out your ad, the number of conversions you have had, the amount of traffic to your website, the keywords which resulted in the most traffic and conversions, and how much each conversion costs.
A better way to deal with competitors
With Google AdWords, you are given the opportunity to deal with your competitors in a better way. If you’re worried that your competitors are taking a big chunk of your target market, you can find out who they are, what keywords they are using, what copy they are using, what their landing page looks like, and more. With this information, you can level up your strategy and enhance your own campaign.
A faster search engine campaign strategy
If you want a faster return on your investment when it comes to search engine marketing, then Google AdWords does not disappoint. Compared to Search Engine Optimisation campaigns, Google AdWords gives you instant results. For example, rather than wait 4 to 6 months before you can see the ranking of a keyword with an SEO campaign, with Google AdWords, you only need to wait for about an hour.
Additionally, Google AdWords gives you the freedom to turn your SEO campaign or strategy off or turn your SEO campaign on at any time. It doesn’t mean, however, that you should give up your SEO campaign entirely – the best strategy would be to utilise both at the same time, so you can get both long-term rewards as well as instant website traffic and sales.